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Cheapest coffee machine to buy

Nowadays, there are hundreds of coffee makers available on the market. Certainly, there’s always room for innovation and invention that forces companies to compete with each other and encourages them to make better products for customers.We looked at a range of coffee makers that you can buy by just a little money. We wrote reviews about them to give you an idea of which coffee machine to buy. If you want more information, we wrote a guide for customers at the end of the article to make your choices much better.

Cheapest coffee machine to buy

Top tips to buy best coffee machine for export

 Top tips to buy best coffee machine for exportWe explain the differences between ground coffee, bean-to-cup and capsule or pod machines. Use our guide to find your perfect coffee machine for export.Coffee machines come in a wide range of shapes, sizes and styles. But what’s right for you?

This depends on several factors, including your budget, what coffee you like to drink, and how much control you want over the process.Some coffee makers are better suited to espresso fans, while others will make every type of froth you can imagine. Others may limit your options in terms of the coffee you can use, so it pays to do your research to make sure you don’t get stuck with a machine that doesn’t cater to your needs.

There are three main types of coffee machine: pod, bean-to-cup and ground coffee. Which of these you choose has the biggest impact as it affects what coffee you can use. Beyond this, features such as milk-frothing will affect what you can make and how much effort you have to put in to get your drink.

These are the main types of machine that make espresso-style coffee – your starting point for making Americanos, lattes, cappuccinos, flat whites and more:

  • Capsule or pod coffee machines – these use pre-prepared coffee pods for a quick, easy and mess-free brew, but you’re usually limited to a specific type of capsule and the pods can be pricey and hard to recycle.
  • Bean-to-cup coffee machines – these grind beans from scratch for each drink, to give you the freshest coffee possible.
  • Ground coffee machines – these look most like the kind of machine you’ll see in a café. They usually require you to get more hands-on with your drinks prep.

Filter coffee machines make a longer black coffee by slowly dripping hot water through ground coffee into a jug (rather than using pressure like an espresso machine)

Which coffee machine is best?

We help you to pick the best coffee machine brand, with insights gained from our years of independent tests – and the experiences of coffee machine owners at home.If you can’t function without your morning coffee but would rather face a spoon of instant than a zombied Starbucks queue, it’s time to invest in a proper coffee machine. There is nothing quite like brewing a cup of cafe-quality coffee in the comfort of your own home and – thanks to ever-improving kitchen tech – it’s also easier to pull off than ever before. No idea where to start? There is nothing to worry about. Our round-up of the best coffee machines on the market will point you in the right direction.

What type of machine is right for you?

There are a growing number of great coffee machines available to home buyers, but the ‘best’ type will largely depend on the kind of coffee connoisseur you are – or hope to be.  Primarily, it’s a choice between pod coffee machines, filter coffee machines and bean-to-cup machines.

Pod or capsule machines

Should you want to make coffees with the pods or capsules you’ve seen on supermarket shelves, or promoted by a brooding George Clooney, you’ll need a coffee pod machine. The pods and capsules themselves tend to be more expensive and less environmentally friendly than ground or instant coffee but, despite this, recent research has fougnd that as many as 17pc of Brits own a coffee pod machine.Pod or capsule machines worth the investment if you are regularly in a rush, however, as they heat up quickly and typically brew a range of coffee drinks (and teas!) without hassle or mess.Most are only compatible with the capsules and pods sold by the machine’s manufacturer, however; if you want to get creative with your coffee, a capsule machine might not be for you.

Bean-to-cup machines

This is the machine of choice for coffee purists and fans of barista-worthy lattes. Though bean-to-cup machines come at a higher price, they are as fresh as it gets; you simply pour coffee beans into the machine and sit back as they’re whipped into your perfect cup.The machines use a built in grinder, many of which come with a variety of settings so you can decide just how fine you would like your beans ground, and pour your chosen drink automatically once finished.Most bean-to-cup machines now a include a steam arm so you can froth milk when needed, as well.

Filter coffee machines

For people who aren’t too fussed about coffee creations and prefer a tried and true pick-me-up (or multiple serves of the good stuff), a filter coffee machine is a fantastic option.Filter coffee machines work by dripping water through ground beans into a warm jug. They’re a bit more time consuming than other coffee machines, but they do let you brew great-tasting coffee for the whole family in minutes with complete control over the grounds.An increasing number also let you set a timer on them, meaning you can prepare your grounds the night before and wake up to freshly-brewed coffee.

There’s something for everyone among our pick of the best coffee machines, from the espresso enthusiast to the cappuccino connoisseur…

Best Coffee Machines By Type:

  • Nespreso By Sage Creatista Uno SNE500BKS Coffee Machine – Best For: Pod coffee
  • Melitta Barista Smart TS F85/0-102 Coffee Machine – Best For: Bean-to-cup coffee
  • De’longhi Active Line ICM14011 Drip Coffee Machine – Best For: Filter Coffee

1. Nespreso By Sage Creatista Uno SNE500BKS Coffee Machine

  • It’s easy to use and clean.


  • Best for: Pod coffee
  • Type: Pod
  • Pressure: 19 bar
  • Cups: One (1.5 ltr water reservoir)

Reasons To Buy

  • Really quick coffee
  • Easy to clean
  • Makes great coffee

Reasons To Avoid

  • Cost of pods

This coffee machine by Sage takes first place in our guide for the best coffee machine, for good reason too; it makes really great coffee, it’s super-easy to use and clean and it looks good on a worktop.

Speedy and easy to use

If you like the ease of a pod machine with good milk frothing too, this is for you. It can produce three types of milk foam! Another thing it does well is deliver you an espresso in no time at all (just 25 seconds). Ideal if you get twitchy waiting for that first fix of the day. Plus it’s easy to use and we like that.

What do we like about it?

The automatic steam wand has three milk temperatures to choose from. Plus, the steam wand purges itself after use so cleaning it isn’t an issue.The adjustable settings don’t stop there: you can control your coffee cup size, too (there are three to choose from) and milk texture, too. So, whether you like a long or short coffee, adjust the coffee machine to suit, and it’ll produce your perfect cup every time.Despite the high pressure (19 bar) pump, this coffee machine is quiet. And, there’s an energy-saving auto shut-off feature (after nine minutes).

Cleaning is simple

Let’s talk cleaning: the 1.5ltr water tank is easy to remove and the metal milk jug can go in the dishwasher. There’s also an indicator so you’ll know when the coffee machine should be descaled (answer: not too often, and another easy, quick job). 

What don’t we like?

The ongoing cost and waste of pods – but then this is always an issue you’ll face if you choose this type of coffee machine. That said, Nespresso does run a pod recycling scheme that’s advertised on their website. Or, look out for the compostable pods that are compatible with Nespresso machines. You can even find refillable pods on Amazon that can be used time and time again, filled with your own choice of ground coffee.

2. Melitta Barista Smart TS F85/0-102 Coffee Machine

  • You can control it from your phone.


  • Best for: Bean-to-cup coffee
  • Type: Bean-to-cup
  • Pressure: 15 bar
  • Cups: Two

Reasons To Buy

  • Makes great coffee
  • Smart features

Reasons To Avoid

  • A little hefty for small kitchens

If you’re looking for a bean-to-cup coffee machine, then you’ll want the Melitta Barista Smart Coffee Machine.  Why? It does it all: grinds fresh coffee beans, makes great coffee, has an integrated frother for milky coffees and you can control it from your smartphone. No more ‘I’d love a coffee if I could only get out of bed’ and plenty ‘Ooooh, that coffee aroma is encouraging me to get up now’.

A great bean-to-cup option

Let’s put the smart functions aside for now because a smart coffee machine that produces bad coffee is no good to anyone. So, the all important question: does it make good coffee? Yes, of course it does – it’s in spot two, and position one for the best bean-to-cup coffee maker.

What do we like about it?

So, down to the coffee. The espressos and cappuccinos are spot on, as you’d hope – but there are actually 21 coffee recipes you can create. The milk frother is super easy to use and effective, too, plus it self-cleans, which we’re always in favour of.If you’re into grinding coffee beans, you’ll be happy to know that the integrated grinder is quiet when operating; that said, there’s the option, as with most models of this type, to use pre-ground coffee, too. Talking of choice, the coffee bean hopper can hold two different coffee bean types, ideal if you’re not a one-taste drinker.We also like how easy this coffee machine is to use – it’s a one touch and go design with an LCD text display for clear instructions (technophobes rejoice). Even the descaling function is done at the touch of a button. In other words, it maybe smart-enabled, but it’s not complicated to use.

A smart coffee machine

We’re always on the look out for a smart feature (you might have noticed The Hub – our home tech pages dedicated to making life easier, not just being techy). This one’s a fairly simple innovation: you download the app, and it allows you to control the coffee machine from your smartphone. You can save your favourite coffee choices so you’ll always get the cup you want, and there are some useful tips on getting the best from your coffee machine, too.While we’re thinking coffee machine smarts, more on those coffee choices: this machine has the My Coffee Memory function – it saves the coffee preferences of up to eight people, and four pre-programmed classic specialities: espresso, cafe creme, cappuccino and latte macchiato. You can get hot water too, should anyone dare to ask for tea instead. The plug-in Milk System has a removable milk container which fits the fridge. Handy.

What don’t we like?

We’re not big fans of the black finish – although it’s a good pick for contemporary kitchens. However, you’ll be pleased to know it comes in a subtle stainless steel, too.

3. De’longhi Active Line ICM14011 Drip Coffee Machine

  • Get the same delicious taste of ground coffee from a space-saving machine


  • Best for: space saving
  • Type: Filter coffee
  • Cups: Five (0.65 ltr water reservoir)

Reasons To Buy

  • Coffee miles better than instant
  • Keeps drinks warm
  • Flavor adjustment possible

Reasons To Avoid

  • Jug capacity doesn’t cater to a crowd

If you’re short on space and prefer a filter coffee then we can highly recommend this coffee machine from De’Longhi – we’ve gave it a credible 4.5 stars in testing, and for good reasons too!

Ease of use

Put simply, this coffee machine is super simple to use. All that you’ll need to do to get your breakfast brew is pour water into the tank, add the coffee and switch on. It is well suited to singles and couples who want the taste of real coffee rather than instant, but don’t want to get involved with all the froth which comes with cappuccinos.It’s a compact machine, with pleasing lines, which can can be matched to kettles and toasters in the range.

Coffee options and taste

Ultimately you’ll be making filter coffee with the De’Longhi Active Line ICM14011, but it does offer a degree of customisation with two brewing speeds using the Aroma function.The coffee from this machine is a good temperature too and, with the keep warm plate, it will keep warm for up to 40 minutes after brewing if you need.

Bear in mind

The size of this machine is pretty compact making it a good fit for small kitchens. For the larger households, however, this will not be suffice for more than a couple of coffee drinkers at a time.

How to repair a coffee machine?

 How to repair a coffee machine?

We asked coffee machine owners to tell us what problems they had experienced with their coffee machines. Below you can see the most common faults that crop up:

  • 21% – leaking
  • 15% – issues dispensing coffee
  • 14% – limescale

Limescale and issues dispensing coffee were common regardless of type of machine used, whereas leaking was more frequently reported for capsule machines.

Tips for preventing coffee machine problems:

It’s a bore, but following the manufacturer’s recommendations on how often you clean and descale your machine will help to prolong its life, especially if you live in a hard-water area. Look for automatic cleaning and descaling programs to make maintaining it less of a hassle.

So, if these tips didn’t work and your coffee machine ran into problem you should fix it, but how?

There’s nothing more invigorating in the morning than the smell of fresh coffee – nor anything more frustrating than the sight of a coffee maker that isn’t functioning as directed.Fortunately, many repairs to coffee makers are simple to perform and require only basic tools. So, before you toss that coffee maker or defect to a coffee shop, consider how coffee makers work and what to do when they don’t.

There are two types of coffee makers in common use:

  • Those that drip hot water once through the coffee grounds
  • Those that percolate, or recycle, the water through the grounds many times.

Most drip coffee makers are activated by switches and timers in the control panel, heating water and pumping it up to drop through the coffee basket. The resulting hot coffee falls into a carafe. An element under the carafe keeps the coffee warm.

Percolator coffee makers heat a small amount of water in the base of the unit, forming steam that pushes the hot water up a tube in the center of the percolator. At the top, water falls into the coffee basket and soaks up all that great coffee flavor from the grounds. The resulting hot coffee then drips through holes in the basket base and into the main compartment to be recycled. A thermostat determines when the coffee has brewed sufficiently, then turns the percolating system off. A heating element continues to maintain the coffee at the selected temperature.

Common repairs to coffee makers include servicing the on/off switch, thermostat, heating element, and warming element.

Servicing an On/Off Switch

A coffee maker’s switch is a simple device that controls current to the heating unit and pump. Fortunately, this key controller is easy to test and to replace. Here’s how:

    Step 1: Make sure the coffee maker is unplugged.

    Step 2: Remove the base or shell to access the back of the switch.

    Step 3: Place test probes across the terminals and activate the switch. The circuit should be closed and show continuity as indicated by the switch positions.

The same test of continuity can be used to test other controllers, such as timers. All operate as switches, conducting electricity in some settings and not in others.

Servicing a Drip Coffee Maker’s Thermostat

A thermostat in a drip coffee maker controls electricity to operate the heating element. It can cause problems if it doesn’t work correctly. To test the thermostat in a drip coffee maker:

    Step 1: Unplug the unit, empty excess water from the reservoir, turn the unit over, and remove the base. (Special head screwdrivers – available at larger hardware stores.)

    Step 2: Use a continuity tester or multi tester to check the thermostat, placing a probe at each end.

    Step 3: If defective, remove and replace the thermostat with one of the same rating.

    Step 4: Also check the continuity of the fuse and replace it if the circuit is open.

Servicing a Percolator Coffee Maker’s Thermostat

The thermostat in a percolator coffee maker serves the same function, but looks different from one in a drip system. To test a percolator coffee maker’s thermostat:

    Step 1: Unplug the coffee maker, make sure the coffee and filter are removed before turning it over, then remove the base to expose the heating element and thermostat.

    Step 2: Test the thermostat’s continuity.

    Step 3: If the thermostat is an open circuit, replace it. If replacing the thermostat requires unriveting or desoldering it, consider taking it to an appliance-repair shop or replacing the     entire coffee maker.

Servicing Heating Elements

A coffee maker heating element is a critical component. No one wants cold coffee. The heating element in either a drip or percolator coffee maker is accessed through the base of the appliance. To test and replace a heating element:

    Step 1: Make sure all liquids and grounds are emptied from the appliance before turning it over to remove the base.

    Step 2: Once accessed, the heating element can be tested using a continuity tester or a multi tester as you would any conductor. Disconnect the unit from the circuit, then place a     probe at each terminal and verify that the element can conduct electricity.

    Step 3: If no electricity is being conducted, replace the heating element unit or assembly. With masking tape, mark the location of all wires and components you loosen so you will be     able to reconnect them with ease.

Servicing Warming Elements

Once the coffee is brewed, the warming element in the base of the coffee maker keeps it warm. The warming element on some coffee makers remains on all day long, so it may be the first component to fail. In addition, water or brewed coffee may spill and leak into the warming element, shorting it out. Here’s how to test and replace a warming element:

    Step 1: Remove the coffee maker’s base, identify the warming element, and disconnect it from the terminals.

    Step 2: Check for continuity using a continuity tester or multi tester.

    Step 3: Replace the warming element, if necessary.

What is the factory price of coffee machine 2019?

 What is the factory price of coffee machine 2019?First, you should know how to buy coffee machine or any other product from factory.You can often buy merchandise at a significant markdown when you cut out the middleman and purchase directly from the manufacturer.

Step 1: Research the product
Use your computer to research the product you’re interested in purchasing. Look at online catalogs and gather as much information as you can, such as the item’s make, model, color, and identification number. You may also be able to find this information in a manufacturer’s print catalog.


Many manufacturer’s use codes to identify their products. Popular codes include UPC, EAN, SKU and ISBN.

Step 2: Find the manufacturer
Search the internet for the manufacturer’s website. Many manufacturers sell directly to the consumer through their websites. If not, the site may direct you to the manufacturer’s retail partner.


Compare the item’s retail cost to the factory-direct price. If the retailer marks down the price to a greater discount than its wholesale cost, there’s no point in trying to chase down the manufacturer.

Step 3: Visit a factory store
Visit the manufacturer’s factory outlet store. Many larger manufacturer’s offer imperfect or discontinued items at its factory outlets. Bring the product information with you and be prepared to deal with imperfections.

Step 4: Check out an e-commerce site
Look up an e-commerce retailer. Although many e-commerce sites are set up much like retail store sites and offer products direct from thousands of manufacturers, they have no retail margin. Consumers can expect to save 20 to 30 percent of the retail cost.

Step 5: Know return policies
Know the manufacturer’s return policies. Many factory outlets do not allow merchandise returns. Check the manufacturer’s site, e-commerce store, and outlet for their return policy details.

Step 6: Start buying
Start buying everything you need directly from manufacturers. You may never pay retail again.

Now you know the way of buying a product.

Let’s see the factory price list of coffee machine 2019 that we offer – Because of availability and being among the best.

1. Breville Precision Brewer:

Breville’s prime directive is to make the most powerful, versatile, impressive version of whatever it decides to put together. Its coffee maker, though somewhat large, is as customizable as coffee makers get. The build quality is exceptional, standing out in a space filled with mostly plastic components.

What We Like:
Lightning-fast brew times, presets that are actually useful and unmatched versatility, for starters. The Precision Pro can brew with flat-bottom filters, cone filters and it even has a pour-over attachment (you can literally put your pour-over device under the shower head). It can brew cold brew coffee, brew coffee to the exacting Gold Cup standard and it’s the only coffee maker we know of that allows you to customize options like flow rate and bloom time. If you or someone you know is keen on experimenting with coffee, there is no better coffee maker.

What We Don’t Like:
It’s kind of enormous in comparison to other coffee makers. You will have to pull the whole thing from under the cabinets to load coffee and water into it. The price is high but, compared to what you get, it’s not a problem of value.

2. Bonavita BV1900TS 8-Cup:

Bonavita makes one thing: specialty coffee equipment. This model earned the mark of approval of the Specialty Coffee Association – specialty coffee’s most important trade organization – and it brews quickly and evenly. It’s also dead simple to operate. It makes coffee that’s well-bodied but not overbearing, and it’s small and cheap enough to work for almost everybody.

What We Like:
This brewer makes pots of coffee that are excellent for the vast majority of coffee drinkers, and it offers a gateway into more complex brewing ideas. The coffee it makes isn’t as light as most of the higher end machines, but it’s not as oppressively dark as with cheaper models. An identical coffee maker is available as a programmable version for a few dollars more, but programmable coffee makers (unless they have built-in grinders) can’t account for the loss of freshness.

This one is a nicely balanced size that is short enough to open when positioned under cabinets and not so wide as to take up enormous tracts of the countertop. We also like that it brews a full pot in about four minutes, and maintains consistency no matter how many cups it’s brewing. On top of this, Bonavita’s customer service is exceptional, and the price is tough to beat.

What We Don’t Like:
Like most coffee makers we tested, the shower head will drip water onto the machine after use. The thermal carafe and its lid could also be better (it helps to pre-heat the carafe by filling it with hot water prior to brewing) at maintaining high temperatures. Finally, the filter basket sits on top of the carafe — this means you have to take it off and put it on the counter (or in the sink) in order to fit the lid on or pour coffee. (Bonavita released a newer, slightly pricier option called the Connoisseur that addresses this issue.)

3. Moccamaster 59616 KBG:

Technivorm’s Moccamaster has remained among the absolute best coffee makers in the world since it was invented in 1969. Thanks to a special copper heating system, it’s one of the fastest brewers, and it is lauded for its consistently outstanding pots of coffee. It’s uniquely disassemblable, meaning you can pull it apart for cleaning or troubleshooting yourself.

What We Like:
There are many Moccamaster models, but this is the one that we recommend most. This model uses a glass carafe and electric hot plate instead of the typical steel carafe. The glass makes it simpler to tell how much coffee is left and is much easier to clean . Thanks to a copper-based heating element, all Moccamasters are lightning quick to heat and brew coffee — we clocked in a full 10 cups of brewing in just over five minutes.

Additionally, this model features a manually adjustable brew basket, which is a fancy way of saying you can control pre-infusion of the grounds and you can seal the brew head when you pull the carafe away from the machine. This pretty much eliminates the annoying water drip most coffee makers are plagued with. It’s also more disassemblable than most coffee machines, making it simple to clean and troubleshoot other potential issues.

What We Don’t Like:
The price isn’t very friendly. Also, the brew basket itself feels cheap for an otherwise super-premium coffee maker.

4. Bunn 10-Cup Velocity Brewer:

If you’re looking for a coffee maker to take up less space, you want one that’s designed to be deeper than it is wide. Bunn made its name over the years designing utilitarian coffee makers that are compact, easy-to-use and just plain work. Personally i use this Coffee machine near me. Believe it or not, This model is only seven inches wide, goes on sale often and pumps out a very good 10-cup pot of coffee in just over three minutes.

What We Like:
We chose this Bunn brewer because it was small and it didn’t compromise on brewing performance.

What We Don’t Like:
Some may take issue with the brewer keeping water at or near brew temperature at all times. This is the trade-off for the quickest button-press-to-cup time we’ve ever tested (that’s all 10 cups, mind you). Some reviews noted the coffee it brews isn’t as hot or strong as preferred, but the coffee we brewed was consistently around 190 degrees post-brewing, and was stronger than expected for such a quick brew cycle.

Is it profitable to buy directly from factories?

 Is it profitable to buy directly from factories?

Yes, actually it is! Do you wanna know why? If you do, let’s follow the article.

Here are the benefits of buying directly from the factory

  • Bespoke designs
  • Expert service
  • Lower prices
  • Better deals on warranties

The internet has made product manufacturers far more accessible than they previously were. The days when manufacturers dealt only with wholesalers and retailers are confined to the past, and there are many strong reasons why individual consumers and businesses are beginning to favour dealing with a manufacturer directly over buying from retailers.

Bespoke designs

An important point to start with is that manufacturers are the experts in their own products. They know and understand every detail and feature because they see them through every stage of design and production, so they are in a prime position to provide the best advice to a customer wanting to make a purchase. They also often stock a larger range of products than retailers, who tend to pick just a few out of a larger range to sell themselves. This gives consumers who go directly to the manufacturer more options to choose from, as well as advice which is more specialised.

Expert service

Customers who are looking for bespoke, custom products are also far better served by manufacturers than they are by retailers. For specialist products like fire or acoustic doors in particular, making sure that the product is precisely the right fit is vital if it is to work effectively and keep school pupils, employees, and hospital patients and staff safe. Purchasing directly from a manufacturer means that the products you buy can be customised according to your precise specifications, to ensure the door and frame are safe and meet all appropriate standards.

Lower prices

Another significant benefit to buying direct from a manufacturer is that there will almost always be a better purchase price on offer like coffee machine price. Cutting out the “middle man”, such as wholesalers and retailers who buy at a low price but add their own mark-ups, is a good way to avoid those extra expenses. The retail price when buying from a manufacturer will therefore be considerably less, meaning a large discount for the consumer and, with the more specialised customer service and bespoke design features in mind too, it becomes an irresistible deal for many.

Better deals on warranties

Manufacturers’ warranties often cover a product for 12 months after purchase without any of the extra costs of the sometimes notoriously expensive shop-bought alternatives. If you are looking for more cover than this then insurance bought directly from the manufacturer is also usually around half the price of what is available from retailers, and a further benefit is that even with this lower premium, the insurance coverage is still more tailored to the individual product you have bought, rather than being generic and potentially irrelevant.

How to make more profits by selling coffee machine?

 How to make more profits by selling coffee machine?If you wanna make a big deal or gain your profit by selling coffee machine, you should have strategy in first step.I’ve included a list of some strategies that can help you increase your sales or grow profits. Let’s make money together!

If you’re interested in increasing sales, then your prospects need to know why they should buy from you instead of your competitors. A unique selling proposition (USP) provides them with the proof they need; it’s something that sets you apart from the competition and positions you as the superior choice. Your USP can ideally be summed up in one or two phrases.Something important to note: Apple would not have needed to be the only company offering that kind of product in order for this USP to be successful. Sometimes all you need is to be able to explain the benefits you offer better than your competitor does.For example, what is your explanation under coffee machine at bulk. You should know what is coffee machine role completely, gather information, notice that!

So, what can your USP be when you take the coffee machine for sale? Some good possibilities are:

  • Superior quality
  • Ease of purchase
  • Better customer service
  • Faster delivery time
  • Best guarantee

In business today we have this great new thing. Maybe you’ve heard of it. It’s called “The Internet.” Ring any bells?Joking aside, the internet has completely transformed our lives, including the way we do business. And this is great news if you’re a consumer. You’re able to compare features and price, research customer feedback, and choose the best offer.However, if you run a business, the internet can be a mixed blessing. It allows you to sell to many, many more people, but it also places you next to many, many more sellers. With so much competition, you need a way to stand out.

I just talked about creating a unique selling proposition. Want to know of a USP that can work in just about every business? Enter: The Acquisition Offer.

If you want to increase sales, then you need to consistently acquire new customers. An acquisition offer is an offer that your ideal customer/client/patient just can’t say no to. It’s a product or service with a high perceived value that is offered at little to no markup. The goal isn’t to make a profit. (If you do that’s a bonus.) The goal is to acquire customers to whom you can sell to again and again.

The buyers of today are more skeptical than ever before; they’re very hesitant to open their wallets for the first time. Your acquisition offer gives you an excellent opportunity to gain your ideal customers’ trust. Because buyers are so skeptical, you will very possibly be the only one who has their trust, which means they’ll probably keep buying from you.

Here are a few good examples of acquisition offers:

  • A realtor who offers a low-cost book/course with tricks that help you sell your home for a higher price. People who’ll buy the book are probably people who are looking to sell and possibly also buy a house –great potential clients, who are now already customers.
  • A hunting store that offers a box of ammunition at zero profit margin. People who buy that ammunition are going to want all kinds of hunting and camping gear — things like rifles, shotguns, tents, sleeping bags, fire starters, camo outfits, bows, arrows, knives, traps, hatchets, slingshots, and so on.
  • A massage therapist who offers an introductory session or bundle of sessions at a steep discount. She can then use some of the time she spends with her new clients to teach them about how important it is to periodically receive a good massage on an ongoing basis.
  • An office supply company that offers paper to other businesses at a very low cost but also sells printers, copier machines, and/or fax machines. Chances are, at some point, it will have a chance to sell printers/copier machines/fax machines to the customers that bought paper.

So, what could you use as a low-priced, high-value acquisition offer in your business?

You can contact us to buy and sell this product:
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